The companies’ use of Facebook notifications can be spam

The Danish Consumer Ombudsman has clarified how companies can use Facebook for marketing and specially when the “Invite to page”-function may be used. The “Invite to page”-function allows companies to invite Facebook users to “like” the company’s Facebook profile if the user has previously “liked” a post or picture from the company profile. The Facebook user is then presented for the opportunity of following the Facebook profile of the company in question trough a notification.

In the Danish Consumer Ombudsman’s opinion, this notification is covered by the Marketing Act’s prohibition on unrequested electronic enquiry, ban on spam, and requires therefore prior consent from the recipient.

“The Fact that a Facebook user «likes» something on a company page does not meet the requirements to consent. The company may thus not send notifications or marketing to the user based on the mentioned «like» alone”, says Christine Jans.

Facebook is therefore governed by the rules of the Marketing Practices Act regarding direct marketing, and that too applies to similar functions on other social platforms. It is noted that the above-mentioned does not take a stand to whether a Facebook user that has actively said yes to follow a page, which there after sends notifications to the user.

Read the Danish Consumer Ombudsman’s statement here (in Danish).

For more information, please contact Christine Jans,, +45 6058 8862.

News and Insights
Blog Posts

The Consumer’s Right of Withdrawal

15 hours ago

This blog post was written by Veronica Uddsten, lawyer at Synch Businesses compete not only with their goods and services but also with their sales terms. By giving customers e.g. the possibility to return products if not satisfied, companies may become more attractive. In this blog post in our series on consumer protection, we will examine […]

Press release

Synch advises Greenstep on its first International expansion


Synch is happy to announce that Greenstep has expanded its business to Sweden. Synch acted as legal advisor to Greenstep OY in connection with the expansion. Starting the Swedish business was possible through the acquisition of Melin & Worge Ekonomibyrå. The team today consist of ten people  with the ambition to double the team during […]


Sara Sparring is named in the 2020 edition of WIPR Leaders


We are delighted Synch´s Sara Sparring is named in the 2020 edition of WIPR Leaders . Profiling the leading IP practitioners from around the world, All Leaders were chosen after a four month nomination process, in which WIPR sought views from 12,000 IPprofessionals. You can view the online directory here.

Blog Posts

Order in the Order Process


This blog post is written by Veronica Uddsten, lawyer at Synch You may be at a point where you have identified a great offering to consumers, and now you are faced with the challenge of putting together an online shop through which consumers can take part of such offering. This leads to the questions what to keep […]

Publications Publikationer

Lyssna på Plånboken om piratkopior, aktörerna bakom piratkopiorna och riskerna med att köpa piratkopierade produkter i P1, SR Play


En av Synchs grundare, advokat Sara Sparring (ordförande i SACG) i Sveriges Radio P1 ”Plånboken” om piratkopior, aktörerna bakom piratkopiorna och riskerna med att köpa piratkopierade produkter. Lyssna här

Press release

Synch Copenhagen and Integra law firms are merging


The Danish tech-focused law firms Synch and Integra in Copenhagen are merging with effect as of 1 January 2020. The merger will strengthen the position of the merged law firm in the Nordics.