Congratulations to Åkestam Holst and Norrlands Guld/Spendrups on four silver awards for the campaign ‘The Legally Binding Beer Contract’ at this year’s Golden Egg Awards
At the request of Åkestam Holst, Synch drafted the actual contract in the successful campaign ‘The Legally Binding Beer Contract’, in which the half-hearted ‘we should grab a beer’ is turned into a legally binding obligation.
Bella Lagerquist, executive producer at Åkestam Holst comments: the contrast of the rather playful drink meet-up and an actual legally binding contract was key for the tone of the campaign. Synch’s team understood this and wasn’t afraid to embrace the playfulness of the matter.
The Golden Egg Award (Sw. Guldägget) is Sweden’s oldest, largest and most prestigious competition for the communication industry.